The music video for “GLORIA” tells the story of a girl who’s reached rock bottom. An addict, drunk, feeling of no sense of purpose. She had a love for music and art, but it’s all blocked out of her mind now due to her addictions and actions overpowering her passion and purpose.
Over the course of the video, her best friend Jimmy attempts to help her regain confidence and liveliness by trying to put a stop to her addiction. He fails multiple times, finding her drunk on the beach alone, high off of drugs, he tries to throw out her abusive products while she resists constantly with nothing but anger.
By the end of the Montage, Gloria finally sees how low she's fallen and accepts his help, beginning to get back up on her feet thanks to him, looking at herself in the mirror and finally smiling.
SHOOTING IS PLANNED FOR TUESDAY, OCTOBER 22ND.
Let me know if you're free and interested!!
-Joey Patrone